Let's make this personal

摘要

The theme of this month's issue is People. From an editorial perspective, that's a simple thread to run through our magazine, as the approach we take in covering the fresh fruit and vegetable industry has always been about making personal contact withthose who work in the trade. This month we've gone a step further, talking to a select bunch of key players from all corners of the business, and focusing on the people themselves to draw out interesting stories about their future, plans. Among those we've spoken to are Gideon BickeL the businessman aiming to rescue Israel's once-dominantexporter Agrexco; San Miguel's personable boss Romain Corneille about how to develop Argentinean lemon exports; Andy Macdonald, the man who has masterminded the successful development of the Pink Lady and Tenderstem brands in the UK; and Archbishop Desmond Tutu, arguably the South African fruit trade's highest-profile supporter.