Tru-Cape heads for new growth

摘要

The leading apple and pear exporter is expecting dramatic growth over the next few years, and will aim to expand sales in Africa and the Middle East. Tru-Cape, South Africa's leading apple and pear marketer, is anticipating fairly dramatic growth during the next four years. Under the guidance of its new chief executive Roelf Pienaar, the company says its volume could grow as much as 70 per cent by 2018, reaching 17m cartons. "We are steering the business to further expand into African and Middle Eastern markets to accommodate the 17m cartons of apples and pears expected by 2018," explains Pienaar, who has been at the helm of the exporter for only 100 days when he speaks to eurofruit.