Veneto radicchio and asparagus achieve retail breakthrough

摘要

PRODUCERS in the Italian region of Veneto have taken a major step forward by convincing central and north Italy's leading vegetable distributor to supply PGI-branded produce. The company, which accounts for almost two-thirds of vegetable deliveries tothe entire Italian retail sector, will now carry items such as early and late Radicchio Rosso di Treviso (Treviso red radicchio), Radicchio Variegato di Castelfranco (Castelfranco variegated radicchio) and Asparago Bianco di Cimadolmo (Cimadolmo white asparagus), all of which bear the EU's PGI seal of approval.