This paper presents an optimal and fair strategy for multiuser multimedia radio resource allocation (RRA) based on coopetition, which suggests a judicious mixture of competition and cooperation. We formulate the co-opetition strategy as sum utility maximization at constraints from both Physical (PHY) and Application (APP) layers. We show that the maximization can be solved efficiently employing the well-defined Layering as Optimization Decomposition (LOD) method. Moreover, the coopetition strategy is applied to power allocation among multiple video users, and evaluated through comparing with existing- competition based strategy. Numerical results indicate that, the co-opetition strategy adapts the best to the changes of network conditions, participating users, and so forth. It is also shown that the coopetition can lead to an improved number of satisfied users, and in the meanwhile provide more flexible tradeoff between system efficiency and fairness among users.
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