What's Driving the Light Truck Market?

摘要

New technologies and alternative fuel capabilities are emphasized for 2013. Ford, General Motors and Ram Trucks offer new technologies for 2013 that address increasing demand for alternative fuels, better fuel economy and improved towing capability. Compressed natural gas (CNG) has taken center stage, and manufacturers have engineers working overtime to squeeze as much fuel economy as possible out of conventional powertrains. Half of Ford vehicles will run on alternate fuels, and Ford remains focused on coaxing efficiency from internal combustion engines. "We can talk all we want about alternative fuels and how we anticipate those are going to grow into the future. But the internal combustion engine is still going to be the primary powertrain choice of the consumers," says Gerry Koss, fleet marketing manager at Ford. "While we are making leaps and bounds from where we were in the past [in terms of alternative technologies], we still believe in internal combustion, so we need to make these powerplants more efficient."