The rental cushion: How a team fishel division uses rental to perform end runs around economic conditions

摘要

The Louisville, Kentucky, division of aerial and underground utility contractor Team Fishel is comfortable when rental machines make up less than 20 percent of its total fleet. "That gives us a quick-release cushion if the market changes," says Rich Mauldin, area manager. Team Fishel, with corporate headquarters in Columbus, Ohio, and offices in 11 states, experienced the cushioning effects of rental first hand. In the gung-ho late 1990s there were times when the Louisville division's fleet was 40 percent rented.