For the past six months or so, I have had my "rental" or "tax" hat on. But I haven't forgotten that dealers still have a lot to offer to customers, especially in this market where they have to outsell the competition. I also realize while rental as a form of utilizing equipment is on the rise, there are still many reasons for contractors to purchase new and used equipment - keeping in mind, of course, that getting financing may still be a problem, and many contractors are still not comfortable taking on a fixed payment obligation.
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