Volvo premiers long-nosed conventional truck: Design blends American look with traditional Volvo values

摘要

Volvo has a new truck, and has built a high-horsepower, large-displacement diesel engine to power it. The company is known for advanced aerodynamics and technically advanced truck designs. The new VT 880 gives the company something it hasn't had until now: a long-nosed conventional tractor that allows owners and drivers to project a strong, decidedly American image to their customers. Because of its emphasis on aerodynamic design, Volvo had long resisted entering the long-nose conventional market, since such designs incorporate many features that can be highly inefficient on the highway. "Through customer clinics and focus groups, we identified the features and characteristics owners and drivers expect from their trucks," says Ruben Perfetti, design director for Volvo. "Once we understood those desires, we created a Volvo solution for each one."