Utility Perception of Farmers in Relation to Modern Mass Media under Information Communication Technology in Rewa District (MP)

摘要

The present study was conducted in Rewa district of MP to assess the utility perception of ICT based program. The study was entirely on the farmers availing the facility of ICT through mobile advisory services. The study revealed that the aspect of ICT i.e. location specific had the highest utility perception index (86.96) followed by timeliness (utility perception index 82), understandability (utility perception index 80.4), applicability (utility perception index 77.36) and simplicity (utility perception index 75.36), The study also revealed that out of 125 respondents 40.80% showed medium utility perception, 36.00% of respondents indicated high utility perception whereas 23.20% had low utility perception about mobile advisory services.