Unilever Sails Into FY 2017 Headwinds With ‘Connected 4’ Innovation Plan

摘要

The Anglo-Dutch firm expects challenging market conditions to continue worldwide, most heavily in the first half of fiscal 2017, but is counting on progress in its “Connected 4” transformation to help drive winning innovation in trending categories and local markets, among other improvements. Unilever PLC aims to make its managers more accountable for expenses and results as the firm works toward accelerated, locally targeted innovations and greater consumer responsiveness in a challenging macroeconomic climate.