Steelmakers to tap rural markets through retail presence

摘要

It is a fact that steel demand in rural areas is on a rising spree. To cater the same, primary steelmakers are following extensive marketing strategies focusing on their presence in the rural market. Steel biggies Tata Steel, Steel Authority of India Limited (SAIL), JSW Steel, Jindal Steel & Power Limited (JSPL), Rashtriya Ispat Nigam Limited and Essar Steel are on the cards. At present, the per capita consumption of steel in rural India stands at 10 kg, being much lower than 60 kg in urban areas.