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首页> 外文期刊>Autocar: Frist for New Cars >BMW 4-series: Is BMW's 3-series coupe special enough to justify its rebranding?
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BMW 4-series: Is BMW's 3-series coupe special enough to justify its rebranding?

机译:宝马 4 系:宝马的 3 系轿跑车是否足够特别,足以证明其品牌重塑是合理的?

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摘要

You can blame the Audi A5 for this. Once upon a time, a BMW 3-series saloon would arrive and then, a short time after, so would the 3-series Touring, followed by a 3-series coupe and, eventually, a 3-series convertible. But the Audi A5 coupe, which brought with it significant differentiation from the A4 saloon on which it was based, has changed the dynamic of the market. You might argue that a 3-series is classy enough for BMW to continue with a coupe that looks and feels just like it, except with two fewer doors. But things have inevitably changed with the inexorable rise of Audi.
机译:你可以把这归咎于奥迪A5。曾几何时,宝马 3 系轿车会到来,然后,不久之后,3 系 Touring 也会到来,然后是 3 系轿跑车,最后是 3 系敞篷车。但是,奥迪A5轿跑车与它所基于的A4轿车有很大的区别,它改变了市场的动态。您可能会争辩说,3 系足以让宝马继续推出外观和感觉都一样的双门轿跑车,只是少了两扇门。但随着奥迪的不可阻挡的崛起,情况不可避免地发生了变化。

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