The decision to act ethically used to mean compromising bottom-line results. No longer, say companies-all winners or nominees of Ethics in Action awards-who have discovered that making a commitment to community, employees and the environment reaps a variety of business benefits.A growing number of Canadian companies are adopting a new approach to business and management that considers much more than the bottom line. "Corporate social responsibility" is a phrase heard increasingly in many of the nation's boardrooms, as management and shareholders realize that they are not the only stakeholders affected by the company's actions and policies.
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