An acquaintance,late one evening,thinks about a service that he needs and makes a mental note to Google it.Picking up the newspaper with coffee the next morning,a website is reported as an example of entrepreneurial success in New York that was created three months ago and that fits the need.A Google search by our friend reveals that none other exists.As if to affirm,a surprise visitor,a cousin from London,appears at the acquaintance's home door later in the day and,conversationally,mentions the same service.
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