The happy egg co., buildingH free-range brand one farm at a time

摘要

UK-based Noble Foods has partnered with the Arkansas Egg Company to bring its successful welfare-based brand to U.S. consumers. Noble Foods is the largest egg producer in the U.K., and its the happy egg co. brand, which markets eggs from free-range hens based on an image of enhanced welfare, has enjoyed rapid growth since its introduction to the U.K.market in 2009. About two-thirds of all eggs sold in the U.K. come from cage-free hens, with many of these hens kept in free-range settings.In 2012, Noble Foods introduced the happy egg co. brand to U.S. consumers marketing eggs from free-range hens produced on farms under contract to the Arkansas Egg Company. The Arkansas Egg Company started moving its hens out of cages in 2007 and completed the transition in 2008. Egg Industry recently visited a farm producing eggs for the happy egg co, Tree Line Layers Farm outside of Buffalo, Missouri.