What's the best way to promote your business? Caroline Kearney looks at some popular print-based advertising mediums and investigates how to optimise your exposure. In this first installment of a two-part article on advertising options for trade businesses we take a look at ways to optimise paper-based business promotion (next issue we will look at electronic media). Carol Morris, executive officer of the Media Federation, a representative body for Australian media agencies, says the first step is selecting the ideal medium to reach your target audience.
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