The customer is always right' is a phrase quoted frequently by the retail and marketing industry. When it comes to selling a product, retailers understand the importance of engaging the consumer. If you can get a customer to understand not only what a product does, but also how it will enhance their everyday lives, you are pretty much on your way to a sale. This consumer-focused approach can also be applied to the smart meter rollout campaign. The success of the rollout depends on consumers understanding the benefits of a meter and it is up to the government and industry to educate them. David Stroud of EDMI explains.
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