'Being an efficient channel to market is even more important for us than ever before'

摘要

"Hercules' strength lies in the fact that we have put so much effort into client contacts. We have over 200 representatives on the ground in Europe, and we have people both visiting mills and working at mills for long periods", says Chris McGregor, New Product Launch Manager at Hercules Paper Technologies and Ventures. "This gives us a chance to get information about the issues engaging the mill crews and to get a head start in developing solutions for the future".