MUCH AT STAKE FOR SAIL IN BHILAI'S COST AND PRODUCT OVERHAUL

摘要

SAIL chairman Sushil Roongta is not given to exuberance. He was the one not to court credit for SAIL's sterling performance during the over 5-year bull run in steel that ended in August 2008. Now that steel, like other commodities, has hit the trough, Roongta, instead of turning into a complaining self, is trying to negotiate the crisis by cutting costs all round and restructuring the group's product portfolio in line with market demand. More semis are turned into finished products and now there is more emphasis on making value-added and special steel.