Innovation: Is it worth the risk? - Some great innovations fail, while others flourish. Success requires timing, support and perception of value

摘要

The American Heritage Dictionary defines innovate: to begin or introduce (something new) for or as if for the first time. Innovation is defined as: the act of introducing something new. These are the definitions. However, certain words are more than definitions; they become paradigms - our mental models of what these words mean to us.