The role of online product reviews on information adoption of new product development professionals

Lee Kyung Young; Yang Sung-Byung

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The role of online product reviews on information adoption of new product development professionals

机译：在线产品评论对新产品开发专业人员的信息采用的作用

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摘要

Purpose - The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs).

机译：目的-本文的目的是调查涉及在线产品评论（OPR）的功能对新产品开发人员（NPD）采纳信息的影响。

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来源
《Internet Research: Electronic Networking Applications and Policy》 |2015年第3期|共18页
作者
Lee Kyung Young; Yang Sung-Byung;
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正文语种 eng
中图分类计算机的应用;
关键词
Heuristic and systematic model; Information adoption; New product developer; Online product review; Review helpfulness; Title attractiveness;

机译：启发式和系统的模型;信息采用;新产品开发人员;在线产品审查;审查有用性;标题吸引力;

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专利

1. The role of online product reviews on information adoption of new product development professionals [J] . Lee Kyung Young, Yang Sung-Byung Internet Research: Electronic Networking Applications and Policy . 2015,第3期

机译：在线产品评论对新产品开发专业人员的信息采用的作用
2. Ratings lead you to the product, reviews help you clinch it? The mediating role of online review sentiments on product sales [J] . Nan Hu, Noi Sian Koh, Srinivas K. Reddy Decision support systems . 2014,第jana期

机译：评分会引导您进入该产品，评论会帮助您取得成功吗？在线评论情绪对产品销售的中介作用
3. Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews [J] . Chong Alain Yee Loong, Chng Eugene, Liu Martin J., International Journal of Production Research . 2017,第17a18期

机译：通过大数据预测消费产品需求：在线促销营销和在线评论的作用
4. The Informational Role of Online Product Review Distributions: An Experimental Study of Biases in Online Product Reviews [C] . Wenjuan Yuan, Yili Hong, Paul A. Pavlou Americas conference on information systems . 2012

机译：在线产品评论分布的信息作用：偏差在在线产品评论中的实验研究
5. The roles of online user generated content and the interrelationship between product development and product adoption [D] . Ho-Dac, Nguyen-Nga 2012

机译：在线用户生成内容的作用以及产品开发和产品采用之间的相互关系
6. A new approach to expert reviewer detection and product rating derivation from online experiential product reviews [O] . Atiquer Rahman Sarkar, Shamim Ahmad 2021

机译：在线经验产品评论的专家评审员检测和产品评级推导的一种新方法
7. 1 Ratings Lead You To The Product, Reviews Help You Clinch It? The Mediating Role of Online Review Sentiments on Product Sales [O] . Lee Kong, Chian School Of, Nan Hu, 2013

机译：1个评分引领您到产品，评论帮您解决问题？在线评论情绪对产品销售的中介作用

The role of online product reviews on information adoption of new product development professionals

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