Optimizing our message to the oil and gas industry

摘要

The pages of Hydrocarbon Processing contain numerous case studies, techniques, advice and step-by-step approaches to optimizing downstream operations. These elements have been the focus of the magazine for the last 95 yr. At this time in 2016, we discussed in our Editorial Comment how the downstream industry can optimize its message to those outside our sector. We believe this opportunity still exists today. The word optimization means to make the best or most effective use of a thing or situation. This broad statement could refer to anything within one's personal life or career. For example, I would like to optimize my golf game. Although multiple stray tee shots tend to lead to frustration, I have never stopped striving to better my game.