The call for voluntary non-remunerated blood donation has been echoing around the globe for many years. Progress has been very slow particularly in countries with limited resources. The long-term approach to build a sustainable supply of safe blood and blood products is often sacrificed when health facilities abdicate this responsibility to the patients and their relatives. The management of this community interface requires continued efforts, substantial resources as well as special studies and research in order to establish the appropriate approach to reach potential donors in these societies.The organisational role, plans and strategy for community education, recruitment, donor care and actual blood collection, are all important in establishing a committed well informed donor base, if not more, than the altruism and motives of individual donors.
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