"While you're out there, look under the rocks" was the gist of the brief for this new column. It is true that I am "out there" quite a bit these days - the result of a few business and lifestyle changes, Including i more time in Australia developing our marketing and publishing interests. So here goes ... AFTER 30 YEARS OF promoting, defending and writing about the wood business, I should have been better prepared. But when you've got a great idea, you never think for a moment that it might struggleto get off the ground. I am talking about our new high-end magazine for architects and designers called timberDESIGN Australasia. It was launched in mid-October, but only after a year of blood, sweat and tears. And if it hadn't been for the far-sighted people at the Forest and Wood Products Research and Development Corporation (FWPRDC) in Australia, it certainly would not have got airborne.
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