EHI study: Corrugated Board is Preferred for Point of Sale Displays

摘要

Corrugated board is the ideal choice for effective sales promotion in the retail trade. This is the main conclusion of a study carried out in November 2010 by the EHI Retail Institute in the German retail trade and consumer goods industry. According to the study, corrugated board is clearly the preferred material for promotional displays. The EHI study reveals that 100% of retailers use corrugated board for secondary placement, and in the words of Dr Oliver Wolfrum, the Managing Director of the Association of Corrugated Board Manufacturers, the study confirms that "corrugated board is practically indispensable at POS".