A new product development learning model: antecedents and consequences of declarative and procedural knowledge

摘要

Organizational learning is important but we know surprisingly little about how to measure or manage it. This paper operationalizes organizational learning in a new product development context and tests its effect on New Product Success (NPS) by studying 137 new product development projects. We found that two forms of organizational learning (Declarative and Procedural Knowledge) impact NPS. We also measured the antecedents of Declarative and Procedural Knowledge and explored their impact on Organizational Knowledge and New Product Success. [References: 76]