MANAGEMENT FOR ENHANCED R-AND-D PRODUCTIVITY

摘要

This paper discusses ways to improve a company's R&D performance. Finding appropriate projects is crucial to the company's links to commercialization. Since commercialization requires co-operation from top management as well as all the company-wide management, one must make sure that R&D projects match the corporate strategy. Also, to avoid missing the moving target, the R&D action plan must account for uncertainty factors. Thus, the most critical role for an R&D manager is to keep the R&D projects abreast of the corporate strategy at all times. [References: 6]