FUNDAMENTAL RESEARCH ON MARKET AND ITS RELATIONSHIP WITH R-AND-D ORGANIZATION

摘要

Several R&D-intensive firms have set up social or human study centres or laboratories besides their technical R&D laboratories. This paper presents a conceptual frame to analyse this phenomenon Using published data on corporate organization structure and R&D expenditure, their characteristics and tasks are identified in relation to R&D organizational architecture. Further, communication channels are discussed between market and technical researches. Based on the empirical and conceptual analyses, claims are made that, besides their defined task of fundamental market research, a by-product may be to clean up the corrupted sales activities and to provide a bridge between technical R&D and marketing activities through proper channels. [References: 18]