Strategy and planning for innovation management - supported by creative and learning organisations

摘要

Excellence in innovation requires that organisations have the competencies to react - quickly to new market conditions and customer needs, and see the possibilities that can arise from constantly looking for creative solutions and continuousimprovements in products and innovation processes. Today's companies must continuously adapt, develop and innovate. The principles and disciplines of the learning and creative organisation are a crucial determinant for this. This is the focus of thepaper. The European Business Excellence Model can be applied to innovation management by supplementing four new criterion parts related to the company culture, namely creative and learning organisations. An extended PDSA loop for excellent strategy andplanning is briefly described. The paper focuses on the culture loop within this framework and highlights what criterion parts and areas to address to include this culture aspect.