Social Networking and Professional Pitfalls

摘要

Since its release date in February 2004 creator Mark Zuckerburg has seen his networking site grow to a phenomenal 800 million account users. In any one day 50% of those who have an account log onto it and network with thejr average of 130 friends. The iconic brand that is Facebook now accommodates 70 languages, with 80% of its users coming from outside the USA (Facebook, 2012). Many companies, organisations, charities and individuals use Facebook to generate interest, initiate contact, raise their profile and maintain a link with interested parties. Nursing is not alien to the world of Facebook with a number of interest groups and forums using it to communicate their latest news, forthcoming events and meetings. However, the cofteept of inviting a diverse collection of 'friends', in numbers most people would have never previously considered as such, is not without its problems.