A STRATEGIC QUICK RESPONSE APPROACH FOR DYNAMIC SUPPLY CHAIN MANAGEMENT OF PERISHABLE GOODS

摘要

Enterprises are facing crucial challenges from both competitors and consumers nowadays. To get survived, forming strategic supply chain (SC) alliances and utilizing the internet technology to establish a quick response (QR) system (or efficient customer response (ECR) system) become as the common practice for enterprises in terms of cost reduction and efficiency improvement. This paper presents an internet-based QR framework for a perishable goods SC alliance. To optimize the expected QR SC alliance profit, a dynamic frequency-based supply and distribution (DF-SD) algorithm is developed under the constraints of short food freshness period, limited DC capacity, penalty of breach of contract, and uncertain supply rate. The DF-SD algorithm is composed of two linear programming models and an extended genetic algorithm to generate the optimal supply and distribution strategy for all SC members. Simulation results show that the proposed QR approach successfully outperforms the traditional approach in solution quality and computation efficiency.