Quality Assurance and Evaluation of Healthcare Reform Initiatives: Strategy for Improving the Quality of Health Care Services in Public Health Care Units, Management Model that Allows the Providing of High Quality Health Care and Efficient Brand-Building

摘要

This article describes a model of health-care services that ensure the high quality of health-care service and effective brand creation for a hospital. The problems described here that are connected to improving the quality of health care in Poland indicates that high quality of health care builds a positive and strong image of a health-care unit on the medical market. The contents of this article involve basic definitions of quality in health care and also the way the quality is understood and perceived from patients and hospital's point of view. The article also describes a health care quality model, to which health care units should aspire in order to create a positive picture of said units, simultaneously improving and maintaining high quality of health care services. The article investigates the quality factors of health care services, which influence the healthcare units 'brand, its functioning on the market and patient-perceived quality of services. The described management model, which ensures efficient brand-building of healthcare units through services 'quality, takes into account changes in healthcare system and does so in order to ensure the improvement in healthcare units functioning.