Database management systems in wood entrepreneurship and marketing

摘要

Within the present trends in the current society, wood entrepreneurship sector gains growing attention, worldwide.This paper describes the development of a database about wood and its products and its management system, presenting significant and useful timber species. The detail wood characteristics plus the origin of timber are factors that differentiate treatment and performance and determine final use. Data were based on previous scientific research and publications and the records link European and tropical wood, their uses and characteristics. It incorporates a user-friendly interface for its management including various common wood entrepreneurship functions in active button type to facilitate business activities even for non-experienced users. These interactive elements are designed using macro commands. A database can become a useful reference tool in marketing appropriate for wood enterprises, as registered wood properties and origin formulate value characteristics and should be acknowledged by wood entrepreneurs in marketing.