SYMBOLIC ADOPTION OF SRI METHOD OF PADDY CULTIVATION THROUGH INFORMATION AND COMMUNICATION TECHNOLOGY

摘要

The study was conducted in four villages of Kalaghatagi tahsil of Dharwad district. The study revealed that video screening once followed by video screening once + mobile advisory + expert mediated group discussion and video screening at defined stages had significant influence on symbolic adoption of SRI method of paddy cultivation. Mobile advisory alone was the least effective one. All the four treatments significantly contributed for symbolic adoption of SRI method of paddy cultivation by the farmers.