ANALYSIS OF PRODUCERS, ATTITUDES TOWARDS COMMODITY AND NON-COMMODITY FUNCTIONS OF AGRICULTURE: THE CASE OF IZMIR

摘要

Agriculture has been affected by the changes occurring in the awareness and expectations of societies. Multifunctional agriculture has increased in importance by expanding its meaning in recent years. In this study, producers' preference for the commodity and non-commodity functions of agriculture was analyzed by using the method of Analytic Hierarchy Process and it was observed that the producers preferred the commodity functions of agriculture (0.603) over non-commodity functions of agriculture (0.397). In addition, this study examined the producers' preferences among the alternatives by making them evaluate in terms of different criteria and consequently, it was found that the preferences were as follows: economical (0.584), environmental (0.229) and social (0.187) functions. The focus of the producers on the attributes of multifunctional agriculture was analyzed with Fuzzy pair-wise comparison method for the seven features specified, and the first three places were respectively as follows: securing food safety and quality (0.658), maintaining agricultural land (0.490) and environmental responsibility (0.456).