Chubby Chick to double in five years

摘要

Chubby Chick is one of the success stories of the South African poultry sector and this success is reflected in the fact that over the next few years it intends to double its production to over a million birds a week. What makes this expansion all themore interesting is that throughout this growth phase Chubby will be supplying a significant proportion of its production to Wool-worths, South Africa's most demanding supermarket chain. To find out more about this expansion and, in particular ,what itmeans at the hatchery level, International Hatchery Practice recently visited Chubby Chick at Potchefstroom in South Africa.