Increasing consumer demands for quality assurance have triggered a number of regulatory frameworks. This does not only apply to Europe and the US, but to an increasing extent also to countries that consider importing into these markets. The steps implemented to assure consistent quality and traceability of products are of particular interest to the more intensive, high output farming industry such as the poultry sector. The poultry farmer needs to produce a healthy, uniform product and therefore relies on the consistent quality and standardisation of his raw materials, in this instance the vaccines - you get what you pay for!
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