Attention to detail and all aspects of product quality, rather than just size, is the way many poultry producers will succeed in the years ahead. If quality can be harnessed to a successful marketing strategy then the likelihood of success will be allthe greater. One company that has taken this route to success is the Californian company Petaluma Poultry Processors and their sister business Lakeville Growers. Recently, International Hatchery Practice visited California to find out first hand why these companies have succeeded and, in particular, to find out the impact Lakeville Growers' hatchery has had on this success story.
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