The original Apple TV was a slimmed-down computer. Its successor is a cheaper, more content-focused device, according to iSuppli's analysis. APPLE TV is the consumer electronics giant's entry-level set-top box (STB) product, retailing in the UK for ￡101. It will display video in formats up to 720p HD, replay audio in all formats supported by the iPod range, and show still images in GIF, JPEG and TIFF formats. The second generation of the device was released late last year and Apple announced shortly before Christmas that it had sold one million units worldwide. The original Apple TV went on sale in January 2007, so the product has had a slightly longer refresh cycle than most Apple products.
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