Sheetfed offset press technologies have reached a nearly egalitarian state in which small-, medium- and large-size jobs can be handled in similar time with similar resources. But which format are most printers trying on for size? A smaller sheet size that appears to have garnered appeal across printing markets is the 28" x 40". Achim Schmidt, manager for the packaging and label industry, Heidelberg, relates that the company's 40" Speedmaster CD, though introduced at DRUPA 86, took until the early '90s to really catch the sheetfed segment's attention. When it did, however, the press won customers not only in the carton printing industry but also in labels and commercial printing.
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