SHOP TALK: How shop owners reach the public and bring in the business

摘要

Everyone has an opinion about the best way to market a business. Some think it's worth it to do it all-direct marketing, Web site, yellow pages, cable, radio, coupons, and on and on. Others say it's enough just to provide good service and hope the customers say nice things to their friends and family. One thing is for sure: no matter which school they belong to, heat transfer repair shop owners and managers want to know where their next customer is coming from and how to get them to come back. Read on to find out how three shop owners make sure that happens.