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Be an Expert: How to become an expert source, by choice and by request

机译:成为专家:如何通过选择和请求成为专家资源

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摘要

It's the middle of a busy workday at your shop and the phone has been ringing constantly. Amid a series of calls from manufacturers, eager customers and product sales representatives, you get a call from a local newspaper reporter. As you complete some order forms, you realize you're only half listening as the newspaper reporter explains that she is doing a story to run in the next day's edition about global warming and she wants to get your comments on how the illegal practice of venting refrigerant from heavy- and light-duty vehicles has impacted this very controversial issue. This is an excellent opportunity to not only get your name out in the community as an environmentally-conscious repair shop, but also to position yourself as an expert. At the same, it feels like the busiest day of the year. How do you respond?
机译:这是您店里忙碌的一天,电话一直在响。在制造商,热心的客户和产品销售代表的一系列电话中,您会接到当地报纸记者的电话。填写一些订购单后,您会发现自己只听了一半,因为报纸记者解释说她正在做第二天的全球变暖故事,她想就非法通气的方式发表评论。重型和轻型车辆的制冷剂已经影响了这个非常有争议的问题。这是一个绝佳的机会,不仅可以使您在社区中成为具有环保意识的维修店,而且可以使自己成为专家。同时,感觉就像一年中最忙的一天。您如何回应?

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