Land Rover Goes Mini

摘要

FOR LAND ROVER'S NEW owner, Tata, the biggest challenge will be reconciling the brand with a growing eco-consciousness. "Our customers don't just buy our products for rational reasons," acknowledges Gerry McGovern, Land Rover's head of design. So if Land Rover is at odds with the new green trend, it's a real threat to sales. Is it already happening? "In London particularly, Land Rovers are perceived in a certain way because of their size," he says.