Tough to Topple: Japan's conquest of the U. S. full-size pickupmarket is proving not so easy

摘要

SMALL CARS, MID-SIZE sedans, luxury cars, minivans, SUVs-Japanese carmakers have scooped up a big share of whatever segment of the U.S. marketplace they have entered with startling ease. But even after so many dominoes already have fallen (and the Japanese share of the U.S. market has reached 37 percent), the last bastion of domestic supremacy, the full-size pickup, has proven surprisingly resistant. The news that Nissan is turning to Dodge to supply the 2011 replacement for the Titan pickup is a stunning nod to that fact.