The oil-producing nations of the Gulf Cooperation Council (GCC) have long been considered a lucrative consumer market for international brands in the beauty and personal care product industries. According to Euromonitor International, the retail value of the GCC region's BPC market was US$9.3bn in 2016 - member countries are Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE). Sales were 10 higher than in 2015, says the research company, which forecasts strong growth for the market over the next four years, with consumer spending to reach $13.6bn in 2020.
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