Chocolate: Europe still the leader

摘要

New chocolate market research from independent market analysts Datamonitor's (DTML) reveals that Europeans eat more than anyone else. The report shows that Eastern European countries in particular are witnessing the fastest growth rates. The researchalso reveals that the largest European country in terms of chocolate consumption is the UK, with almost 30 percent of the market value in 2002. The Americas chocolate market accounts for over one third of the market, but only introducing healthy and lowcalories products the market could experience future growth. The Asia-Pacific chocolate market is the smallest one, accounting for 15 percent of the global market revenue. However, the Asian regions offer many possibilities for future growth, with chocolate becoming more popular and prices falling.