'Tenderstem' Broccoli for Export Markets: an Analysis Study on the AgroFood Company

摘要

The AgroFood Company desires to produce exportable ‘Tenderstem’ broccoli in Egypt usingunique production practices. Production and distribution of a new specialty vegetable croppresents specific challenges to farm managers. An analysis of the company, competition,consumer, market channel, and conditions, provides insight into possible solutions to thechallenges faced by the farm management. Designed for undergraduate classroom use, this caseencourages students to think outside of traditional production techniques to arrive at solutions that are viable from both crop culture and financial standpoints.