Strategic Positioning Under Agricultural Structural Change: ACritique of Long Jump Co-operative Ventures

摘要

This study utilizes strategic management theory to analyze the recent proliferationin non-commodity vertical integration producer-owned businesses in the US. Thepaper introduces the notion of the Value Creation Triad where ownership,competency, and control need to be aligned for success. Very related to the Triadconcept is the differentiation in strategy between long and short jumping. The paperpresents an empirical case of successful vertical integration by a New Zealand lambcooperative.