Typology and Financial Performance of Champagne MakersAccording to Distribution Channel

摘要

A typology of strategies related to the distribution channels used by Champagnemakers is established. Champagne makers’ operating profit depends on theirdistribution network, which affects selling prices. Based on a sample of 20Champagne makers (“Maisons de Champagne”), economic and financialperformance indicators for Champagne makers are analyzed with reference to thetype of distribution channel.