A recent report by Frost & Sullivan, a global firm of industry consultants, market research analysts, technology analysts and economists predicts the global elastomers market to see an era of innovation, with original equipment manufacturers (OEMs) increasingly demanding high-performance materials. The report, entitled Analysis of the Global Elastomers Market, says that customers, faced with a plethora of choices, will base their purchase decisions on factors such as product finish, durability and flexibility of use. Smaller companies will also have to focus on product development to stay competitive.
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